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Distributed Qualitative Analysis for the Firefox Behavioral Segmentation Study
The Mozilla User Research team has begun a large-scale, behavioral segmentation of Firefox users. The goal of the project is to identify Firefox user types in order to understand their behaviors,...
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Welcome Gemma Petrie, User Experience Researcher!
Gemma is a User Experience Researcher. She is based out of Chicago. She has a background in nonprofit development, a BA in Philosophy from Reed College, and an MLIS from the University of Illinois....
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Mobile Research in Hungary: Five Highlights from the Field
Danube River looking towards the Buda side of Budapest In May, the Mozilla User Experience Research Team visited two Central European countries where Firefox OS will launch, Poland and Hungary. The...
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Firefox User Types in North America
Firefox on a participant’s laptop Starting in October 2012 and finishing in February of 2013, the User Experience Research team conducted the largest project in its history: a large-scale user...
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The Internet and Browsing in Indonesia: Five Findings from the Field
Central Jakarta (on a Saturday morning without traffic) There are lots of superlatives about Indonesia, the largest population in Oceania, the country with the largest Muslim population, the country...
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Indonesia Follow-up: Ecommerce
Following up on our research that we conducted last year on Internet usage in Indonesia, The Financial Times published an article (Note: Paywall) on Indonesia’s challenges to developing ecommerce....
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Why Do We Conduct Qualitative User Research?
The following post is based on a talk I presented at MozFest about interviewing users. I recently had a conversation with a former colleague who now works for a major social network. In the course of...
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User Study of Tracking Protection in Firefox Nightly
Background A recently landed feature in the experimental Firefox Nightly build integrates proactive tracking protection for Firefox Nightly users coupled with Do Not Track (DNT). With tracking...
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Task Continuity Part 2: Taiwan and Japan
Research and blog post by Bill Selman and Gemma Petrie. (If you haven’t read our previous report on Task Continuity, we recommend reading it first for context.) Last time we wrote on this topic, we...
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The User Journey for Firefox Extensions Discovery
The ability to customize and extend Firefox are important parts of Firefox’s value to many users. Extensions are small tools that allow developers and users who install the extensions to modify,...
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